Original painting by ©M&R Hess advertising Prince's new spaghetti sauce:
Chunky Style.
This ad shows the original Mona Lisa but she is holding a jar of Spaghetti Sauce by Prince. This right side of the photo has Mona Lisa holding a jar of chunky spaghetti sauce. Mona Lisa herself is also 'chunky'. Ultimately this photo is saying that Mona Lisa's weight correlates with the type of spaghetti sauce she is eating. This ad could also be spun to say that the sauce is so good that it is all Ms. Lisa eats and therefor she is overweight. If this were the case, Ms. Lisa would be expressing the deadly sin of Sloth because she is only eating and has no time for any other activities such as exercise. Our society associates sloth with being overweight because it requires a lot of energy to exercise often. The intended audience is in shape average people. People who are not overweight would be more likely to find humor in this ad while others who are over wight would be more likely to take offense. People with an up to date knowledge on societal slang would also be in the intended audience. 'Chunky' is not a term that has been used to describe people for a long time, and someone out of the loop of slang may not understand the connection made by the ad from sauce to person. The layout is very significant in this ad. The change in Mona Lisa is in the right image because our eyes naturally read left to right. Therefor it brings even more emphasis to how the image is distorted and changed. Without language the ad could not be understood. The different jar and 'Chunky' under the image would be missed and a fat Mona Lisa holding spaghetti sauce would not make any sense. In this image media uses this ad to be memorable and funny. People remember ads that push the boundary of our society. This ad has the potential to offend a large group of people in our current society.
